THE MEDIA COLLEGE
In the academics, the field of communication has grown into a multifaceted discipline. It started with the study of communication behaviour in sociology, anthropology, psychology, political science etc. but gradually a separate subject of studies and research emerged, initially in the form of journalism courses. Today almost all universities have a course in mass communication which provides theoretical knowledge and practical skills in the fields of Journalism (print, radio, television, Internet, Web), advertising, public relations, corporate communication, development communication and social marketing etc.
With the advent of new information and communication technologies, applications of new technologies have overwhelmed the society. They have not just impacted the daily life, but have revolutionized the very scenario of human relations. Business practices have changed. Convergence of diverse technologies has provided immense opportunities for communication, data transfer, storage and retrieval. Communication, which is a tool of marketing, itself, needs a lot of marketing. These changes have precipitated the need for institutions imparting professional training to work in the changed scenario.
Moreover, in the field of human communication, every moment there is a change in the change itself. The academics have not been able to cope with the rapid changes in the professional practices. Traditional course content does not enable the students to perform in the profession. Rather some of the conventional teaching creates disabilities, which makes the qualified students incapable for the profession. It is to cater to some of the recent manpower requirements related to the communication and media professions.
These courses not only prepare the students for jobs in various professions related to media such as journalism, PR & Advertising, media production, printing, graphics, packaging and entertainment industry but also open avenues for self-employment and establishment of organizations with high potential for providing employment to others.
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Media Wing , Shah Satnam Ji P.G. Boys' College
Shah Satnam Ji Nager, Dera Sacha Sauda
Distt. Sirsa
State-Haryana
Nation-India
Mob: 09896268861 (HOD)